Tyler, the Creator and A$AP Rocky Star in Gucci’s Campaign


Gucci has tapped three big musicians for its latest men’s tailoring collection: Tyler, the Creator, A$AP Rocky, and Iggy Pop. The trio star in the ’70s-inspired campaign which was shot with photographer and director Harmony Korine to create images of “an archetypical rock star lifestyle.” (The campaign was shot back in February.) Interestingly enough, Iggy’s pet parrot, Biggy Pop, made an appearance in the photoshoot and really made the campaign one of a kind.

This isn’t the first time the brand has tapped musicians to star in the its campaigns. Previously, Gucci had released a campaign for its Off the Grid collection featuring Lil Nas X and Jane Fonda. In the latest collab, Tyler, ASAP, and Iggy show off the brand’s suiting that comes in a variety of materials like suede, and bold colors like burgundy, forest green, and cheetah-print. As for the accessories, we see a wide variety of ’70s wide-frame glasses, bucket hats, logo-covered vests, and handbags. My personal favorite is Tyler’s plaid bucket hat paired with a red suit, socks, and leather loafers. ASAP’s Barbie pink sweater vest came in a close second. Keep reading to get a closer look at the campaign imagery ahead.

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