Serena Williams Stars in Stuart Weitzman’s Fall Campaign


Serena Williams returns to her Stuart Weitzman family for the fall 2020 campaign, showcasing the brand’s new lineup of boots for the season — all of which are available to shop now. Designed by Edmundo Castillo and crafted by artisans in Spain, the shoes are made to represent “everything you need for fall.” Think of them as not-so-basic basics, because they’re all upgraded with fresh, modern details.

The Caressa, arguably one of the more classic designs, has a square toe and an angular block heel, and it’s available in both black and white in a stretchy, comfortable leather. Meanwhile, the Kolbie combat is for the tougher, more casual chick, and Serena portrays her perfectly in a leather shirt. The Parton rises to the knee and comes in a gorgeous shade of red embossed leather, making for a made-you-look shoe that Serena wears with a cutout bodysuit and sleeveless blazer, amping up the glamour factor.

“I love the way I feel in Stuart Weitzman boots. They’re beautiful and stylish but also so versatile and comfortable, I can pair them with anything and wear them all day! With my busy schedule I need shoes that can transition from day to night, and also allow me to keep up with my daughter,” Williams said in a press release.

Scroll through to see her work with the label brought to life, along with an exclusive behind-the-scenes polaroid from the set. Then, shop the shoes if you’re in the market. We know Serena makes them look even more appealing than what you’ve already got in your closet.

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